The idea behind this was to create something a little abstract, thought provoking and memorable to stand out from the noise due to the sheer volume of albums released this days.

 

Who was the band in that add for, you know the one with the dog and scooter on it.

 

Why is there a dog and a scooter in the woods? Is it his scooter? Symbolising 'If you fall off get back on again'?

 

1) The use of 2 colours in the band name bringing subtle focus to the 'four'.

2) The bar made up of four colours, representing the four seasons: Spring, Summer, Autumn and Winter.

 

The font used for the band name is Helvetica Neue Ultra Light to give a modern, fresh vibe without being to heavy or in your face. It allows the band name to sit on a range of imagery whilst looking considered and deliberate.

With this design I went for a clean, simplistic graphical approach, the four coloured bars representing both the album title and the four seasons - spring, summer, autumn and winter.

 

The use of 2 colours on the band name allows a subtle reinforcement of the album name hidden within.